This post is about the new doc from Pedram Shojai, the?Prosperity?film detailing conscious capitalism. But before we get into that, it feels prudent to discuss something. News flash:
You Are Powerful. Your Decisions Matter. When You Speak, The World Listens.
So, how are you choosing to speak? What are you choosing to say? How are flexing your power and your values?
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These days, we live in a world in which the volume on everything is cranked up to 10 at all times. Opinions are loud. Politics are loud. Culture is loud. And the news? well the news is nothing if not loud. With all this constant noise and head-pounding volume it can feel as if the world is constantly engulfed in pandemonium.
There is a feeling of immediacy and all-importance to seemingly everything that happens ? from this world event, to this political moment, to this album release, to this season finale. Anything.
When the size, scope, and urgency of everything seems so huge and overwhelming, it can seem like we, and by ?we? I mean individuals like you and me, are small and silent in comparison. Like we can?t make a real difference in the world. Like we can?t even make a difference for ourselves.
That is a terrible feeling, isn?t it? That nasty little sentiment, that insidious idea, can really poison your outlook on the world and your belief in yourself. I think if we are being honest with ourselves, we have all been caught in that mindset before.
If you are a long-time reader of Well Wallet, then you already know that we do not subscribe to this idea. In fact, we dismiss it altogether. Actually, dismiss isn?t a strong enough word. We deny it. We rebuke it. We want to do everything we can to banish this type of toxic thinking from the world.
One of our guiding philosophies at Well Wallet is that anyone can make a mark on the world, all while celebrating their values and profiting personally. Of course, we apply this philosophy through conscious investing.
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A powerful misconception has existed for a long time in our society. The idea that consciousness is akin to weakness. That people and companies cannot profit from upholding positive values. Why has this misconception lasted for so long? Well, because on its surface, it is an idea that makes sense.
If two companies in the same industry are on entirely equal footing, then simple competence should dictate which company profits more and comes out on top. However, if one company sacrifices its values to gain an edge–whether that be through cutting wages to their staff, cutting corners, sacrificing quality, or using environmentally unsafe practices–then it makes sense that they would profit more than the company that stood by or even invested in its values.
Because this idea makes so much sense on a surface level, it was accepted as fact for a very long time. For decades, even.
However, with the rise of conscious capitalism, it turns out that this misconception could not be further from the truth.
As a reader of this site, you are most likely more than familiar with the idea of conscious capitalism. However, I am sure we have some new readers out there, or a few people who could use a refresher, so let?s do a brief intro into conscious capitalism.