Tag: sustainable brands

Sustainable and Ethical Activewear for Every Body: An Interview with Peak+Flow

As an outdoor sports enthusiast, one of my biggest concerns has always been more than just the quality of my athletic wear, but how and where it was produced. There is a great demand for sustainable and ethical activewear that is created in line with the values of outdoor athletes who care deeply for the planet.

Peak+Flow is rising to the challenge with the launch of their premiere sustainable and ethical activewear line. Peak+Flow is a new sustainable and ethical activewear brand. Their clothing uses recycled and organic materials and is made in ethical factories and is available in sizes for all body types. Peak+Flow gives back to 1% For the Planet and additional 1% to handpicked charities.

We caught up with?Founders Gaz and Joe at the launch of their?Kickstarter?to ask them about the challenges of creating a sustainable and ethical activewear line in the midst of corporate giants.

The Birth of Peak+Flow?

What was it that prompted you to see the need for sustainable and ethical athletic wear? Was it a singular moment or something that developed over time?

Peak+Flow was born out of three simple realisations which developed over time:

  • Most activewear was created using materials that were damaging to the planet. Our options were to either buy from established brands who occasionally pay lip-service to sustainability, or end up with hessian-type clothing which didn’t perform.
  • Secondly, we saw activewear as a category being dragged increasingly towards fast-fashion resulting in clothing that was over logo-ed, over-designed, and released faster than necessary to the consumer. Not everyone wants to walk around advertising a brand in fluorescent yellow.
  • Lastly, we spent time researching brands and companies manufacturing activewear and found a lack of transparency and purpose. We believe many consumers see through the gigantic advertising budgets and would like to see a company delivering on values that people care deeply about.

The result of these was both of us asking how would you build a company that would ethically create sustainable clothing.

Sustainability to us means thinking about all of the impacts our business has on society and the environment and proactively always looking to improve them.

Ranging from the materials we use to how much we pay people and what type of models or messaging we communicate to people.

We recognise this is a journey, you can?t change everything from day one, but you can set in motion a trajectory. Our vision for sustainability is circular, zero-waste, and zero damage. This vision guides our thinking in every aspect of the business, and one which if every company adopted would increase the length of time we can exist on this planet.

Sustainability to us means thinking about all of the impacts our business has on society and the environment and proactively always looking to improve them.

Had you had any previous experience in apparel?

Both founders had no experience in apparel when we started, which was probably a disadvantage and advantage in equal measure. It allowed us to continue to question why things were done a certain way, but it also meant we ended up making a number of bad decisions which cost us time and money. We?ve been incredible lucky at each point in our journey that when things went wrong someone or something came along which evolved our thinking and made us stronger as a business.

The freelance design and garment technologist members of the Peak+Flow team have experience working for a number of other apparel businesses including Nike, Sweaty Betty and Victoria Beckham.


Each piece has been thoughtfully designed and tested by people who professionally have to live in their activewear all day, every day.

What companies or individuals?inspired you?

We are really inspired by brands and founders who combine profit with purpose. Two great examples are Tom Kay (founder of Finisterre) and Yvon Chouinard (founder of Patagonia).

Both of them started businesses from their passions, cold water surf in Tom?s case and climbing in Yvon?s, and have gone on to create amazing purpose driven companies from those.

In both cases they set out to build companies that not only built the best quality products but were socially responsible and better for their communities and the environment.

We knew when we set out it was going to be very challenging, and it still is…

The Challenges

What have been the biggest challenges you?ve faced thus far?

While sustainability and ethical manufacturing are being discussed more and more today, when we started out two years ago it wasn?t so common. It was a challenge trying to find suppliers and partners that met the standards required, while we ourselves were trying to establish our principles at the same time as learning about the industry. Quality and function have always been paramount but equal to sustainability and ethical production.

It is challenging as a new business to find partners that will work with you, and you multiply that when your demands surpass that of nearly everyone in the industry.

Peak+FlowQuality and function have always been paramount but equal to sustainability and ethical production.

The Materials

How much research did it take to choose the sustainable fabrics for your line?

We’ve spent over 18 months researching fabrics, visiting ethical manufacturing partners, and designing and testing incredible prototypes, the result of which is our first core range.

What was most important to you in choosing the fabrics?

Fabric selection is critical when creating a performance product, but, for us, it’s even more significant because it has to meet our sustainability principles.

We’ve explored hundreds of fabrics to find the best, however, even though 83% of our materials come from recycled sources; some of our clothing is created from a blend with a non-recycled fabric.

For those pieces where we haven’t been able to source fabric which is 100% sustainable – either because the material is still in development or simply because of our size – it is something we are hyper-aware of, and working tirelessly to improve.

Transparency is essential to us; we’re on a sustainability journey, and customers need to know where we stand.

Our commitment is – wherever we have used blended fabric it will never end up being single use. When customers are finished with a piece of clothing, they can return it to us, and we’ll hold on to it until the industry catches up and we can recycle it.

We’re already having conversations with industry experts such as the Founder and CEO of Worn Again, Cyndi Rhoades – whose company over the last ten years has been developing technology to recycle blended fabrics. As soon as the technology is available, we will make sure we are the first to take advantage of it.

In five years our ambition is to be creating new clothing out of the pieces people buy today (that is unless they?ve fallen in love with them and don?t want to give them back!)


Our commitment is – wherever we have used blended fabric it will never end up being single use. When customers are finished with a piece of clothing, they can return it to us, and we’ll hold on to it until the industry catches up and we can recycle it.

How about the packaging?

We’re on a journey to make everything 100% recycled or organic, and that’s not just the clothes but all the items surrounding the clothing. Our packaging uses recycled and biodegradable materials.

As an example, when we did our soft launch at Balance Festival earlier this year, we had lots of comments related to our ability to look further than the clothing. At the show, everything from the stand to the clothes hangers to our business cards and hang-tags came from recycled materials.

Everything from the stand to the clothes hangers to our business cards and hang-tags came from recycled materials.

The Manufacturers

Was it difficult to confirm that the factories that claim they are ethical, were actually ethical?

We always knew we had to visit the manufacturers to confirm the standards we wanted. It would’ve been the easy route to take the certificates and audits at face value and point to them if things went wrong, but we decided early in our journey we needed to go ourselves. Doing this proved to be the right decision. It was eye-opening.

We scheduled meetings with a few manufacturers in Sri Lanka, all of which had the right level of certificates and answered the questions well before we went about their standards and ethical practices. A couple were already suppliers to large brands who had also done audits they could point to which was useful.

There are two types of manufacturer. One who cares about how they treat their staff, the work environment and the conditions, and the other who is only doing it because the big brands have asked them too.

Our visit to Sri Lanka taught us a valuable lesson: there were two types of manufacturer. One who cares about how they treat their staff, the work environment and the conditions, and the other who is only doing it because the big brands have asked them too.

If you were to only look at their paper certifications, then they would appear very similar if not identical, but when you visit in person, you come away with very different experiences and opinions.

We were fortunate to meet a manufacturer that cares deeply about their staff. They have a creche for the children, they pay into a central fund that helps in emergencies, and they pay above average (a high percentage over the minimum for all people.)

How was the experience navigating factories until you found those that you felt good about?

Finding someone to make our clothes has been the hardest thing we have done and the main reason it has taken us longer than planned to launch. The challenge for any new clothing businesses is most factories don?t want to work with you. The risk and cost for them are too high, and in some cases, their insurers won?t cover them to work with startups.

In addition to the capital/size requirements, we then had to layer on top of that our demands for quality, sustainability, transparency and ethical manufacturing. So the already small pool of potential partners becomes even smaller. Many manufacturers don?t want you to tell anyone else you are working with them – we weren?t expecting transparency to be such a sticking point.


In addition to the capital/size requirements, we then had to layer on top of that our demands for quality, sustainability, transparency and ethical manufacturing. So the already small pool of potential partners becomes even smaller

You have to find a partner that you feel good about working with and that you aren?t just taking because there are no other options.

When we started out, we looked at brands like Finisterre and thought we would follow them and produce in Portugal. They are well known for activewear and being in Europe would be appropriately governed. It turned out no one wanted to work with the numbers we had.

Next, we thought we would produce in the UK. It would be close to home, it would have good governance, and we could say we produced locally. That turned out to be almost impossible. The partners we found here really let us down. They were challenging to work with and, sadly, the capability to produce at high quality and scale has unfortunately left the UK.

This finally led us to Sri Lanka. We did a lot of research into options around the world, and we felt that they were the leaders in ethical manufacturing. They have a program called Garments without Guilt (which our manufacturing partner is a member of), and they have a robust legal framework in place for protecting workers. When we carried out the visit that we mentioned above, we came away feeling confident that we had found the right place and partner to make our garments.

The Premiere Product Line

What pieces will you include in your premiere line?

Our first essentials range focuses on clothing for a variety of active pursuits from yoga to surfing, and everything in between.?Each piece has been thoughtfully designed and tested by people who professionally have to live in their activewear all day, every day.

We have two product groups, Peak pieces, and Flow pieces. Peak pieces are designed for the explosive sports like HiiT and running. The Flow pieces are designed more for movement sports like surfing and yoga.

The 10 essentials are 5 women’s pieces (Peak Leggings, Peak Sports Bra, Peak Shorts, Flow Swimsuit, Flow Vest) and 5 men’s (Peak Shorts, Peak T-Shirt, Peak Vest, Flow Boardshorts and Flow Vest)?

Everything we create is designed to cover as many body shapes and sizes as possible.

We want to make sure that everyone who wants to wear activewear has the opportunity, and we encourage everyone to care for their health and the health of the planet.

Everything we create is designed to cover as many body shapes and sizes as possible.

Giving Back

What factors made you choose 1% For The Planet for giving back?

We found out about 1% for the Planet through the book Let My People Go Surfing by Yvon Chouinard – the founder of Patagonia. We then started looking into what they do and how they work and it was the right option for us to be able to support environmental causes.

What type of qualities will you be looking for when you handpick the charities that you give the additional 1% to each year?

We are looking for charities that are close to our hearts and also the values of Peak+Flow.

What is unique to Peak+Flow is the combination of materials, ethical production, inclusive sizing, transparency and how we give back to the community – we are members of 1% for the Planet, and we also give an additional 1% of revenue to charities we choose.

The Future

What are your dreams for the future of Peak+Flow? Do you plan on branching into other specific sportswear i.e. skiing, surfing, sailing…etc.

It is day 1 for Peak+Flow, and we want to focus on producing the best sustainable activewear that we possibly can. We want to keep finding the best recycled and organic materials to make that happen. We want people to see us as the sustainable and ethical alternative to the big activewear brands.

How important do you think the role of businesses is in protecting the planet and its people?

We can do everything we can as individuals to change our habits and protect the planet but ultimately we need businesses to create sustainable and ethical options for people. We all need to make better choices, and we need companies to provide and be driving those choices.

Do you feel optimistic that more and more companies will adopt a socially and environmentally conscious focus in the future? If so, why?

Yes, absolutely. There are two types of companies that are socially and environmentally conscious, those that do it because they genuinely believe in it and those that are doing it as a response to the market asking for it. While the second type might seem inauthentic, they are still heading in the right direction, and that can only be a good thing. As consumers demand brands to be socially and environmentally conscious, the market will respond. We will also see more companies (like Peak+Flow) starting from day 1 to be that way.

  • Peak+Flow’s Kickstarter?is live. You can find them at?www.peakandflow.com
  • By participating in their Kickstarter?within the next 24 hours, you can get at least 20% discount by pre-ordering and being part of the crowdfunding.
  • Check out Peak+Flow on Instagram:? ?@peakandflow

We all need to make better choices, and we need companies to provide and be driving those choices.

As seen in…


Related:? Why Fast Fashion Becomes Fast Trash

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Conscious Capitalism in the News – August Roundup

In this August’s Conscious Capitalism in the News:? Indian school kids mail plastic back to manufacturers, blockchain meets impact investing, how to become a socially conscious investor, and more…

Socially Conscious Investing for Beginners: ?How Do I Start? – Techbullion

Social responsibility, environmental sustainability, and the philosophy of conscious capitalism have made headways over that last decade. Why?

We all know that there are huge problems to solve which are not being effectively addressed by world governments.

The publicization of corporate scandals and the transparency of social media has made us all aware that we need to take responsibility for our planet, the people (all of us) and our financial health. Companies are stepping in to solve these problems. And these are the companies that are going to be around for the long game.

But what you might not be aware of is that socially conscious investing can be also quite profitable. And with its rise in popularity has come an increase in opportunities that make impact investing easy for everyone (not just accredited investors!)

Roboadvisors and online platforms allow anyone to invest. Some for as little as $50 to get started.

So, if you are interested in changing the world while changing your financial future, give socially responsible investing a look. Techbullion has some beginner tips that will help you better define your strategy.

Related: ?Governments and Emojis Can?t Solve World Problems: ?We Can

30% of all Food Globally is Wasted Per Year: ?Start-Ups Develop Solutions – CB Insights

Why do we waste food?

There are many factors involved. And most of them have to do with the global supply chain.

Think about it. Produce and proteins have to travel many miles before making it to a store, and eventually to your plate. One third of all the food produced never makes it to your plate. This food waste costs the grocery business 18 billion per year.

Enter startups focused on solving global food supply chain problems. They are working on a variety of solutions. From oxygen-monitoring sensors inside freight containers to plant-based preservative formulas.

Preserving food through its journey from source to fork can help battle extensive food waste.

Yale, America?s 2nd Largest Endowment, Says ?No? to Assault Weapons Retailers – Inside Higher Ed

A faculty member asked the university to divest from companies that make military-style assault rifles. The Yale investing community agreed, sort of. They decided not to invest in traditional retail distributors or promoters and dealers who sell assault weapons at gun shows.

Yale is taking a position that there is a distinction between retail distributors and manufacturers. They still believe that assault weapons ?may be used for sanctioned purposes by the military and law enforcement.? Therefore, they won?t be divesting from the source of assault weapons, only from some of the weapon?s retailers.

Yale is committed to research, scholarship and education for the betterment of the world; this requires an environment in which teachers and students are free from gun violence and the fear of gun violence. – Yale Corporation Committee on Investor Responsibility

The new policy apparently won?t cause Yale to sell any of its current holdings.

Related: ?Are There Guns in Your Wallet?

Sustainable Brands Rising to The Challenge – Forbes

Companies, and activists generally use the word ?sustainable? in reference to environmental issues. However, more companies are now also addressing social issues in their environmental sustainability programs because they are realizing how interrelated they are.

Examples of sustainability initiatives include:

  • Developing sustainable products and services
  • Creating positions like Chief Sustainability Officer
  • Publishing sustainability reports
The greatest realization brands must make is that sustainability goes beyond caring for the environment.

88% of business school students believe that environmental and social issues are priorities in business. An increasing number of first-time entrepreneurs are building their companies around environmental protection. This has led to the rise of promising startups that focus on durable, eco-friendly and recycled products.

Consumer studies indicate that today?s consumers support corporate activism and are more likely to spend a bit more on a sustainable brand.

The greatest realization brands must make is that sustainability goes beyond caring for the environment.

Sustainability involves three major aspects — environmental, economic and social — each of which must be taken into consideration for a true sustainability strategy.

Related:? 10 Quick Ways to Make Money While Helping the Planet

Open Call For Sustainable Solutions – Anheuser-Busch Invites Innovators to Help Solve Sustainability Challenges

Anheuser-Busch invites innovators, scientists, entrepreneurs, and anyone with a passion for building a more sustainable future, to apply to its new 100+ Accelerator program. The program seeks to bring together creative minds from across the country to tackle some of the most pressing global sustainability issues.

The issues have been grouped into 10 specific challenges, developed with input from internal and independent experts around the world.

  1. ????Every Single Drop

How can we address watershed conservation, improve water access, and reduce water wastage?

  1. ????Smart Agriculture

Agriculture science is rapidly advancing yet many growers do not have access to that technology. How can we protect crops from disease and pests and how can we use technology to ensure zero waste occurs in the sorting of malt barley?

  1. ????Close The Loop

What greener alternatives exist for packaging and how can we make sure that the collection and recycling of waste is more efficient in developing economies?

  1. ????The Future of Brewing

How can we use technology at the various stages of the brewing process to increase efficiency and reduce waste?

  1. ????Carbon Action

What are the cutting-edge renewable energy solutions for farms, how can technology be used to monitor energy and increase efficiency and what new solutions are there for removing carbon from the atmosphere?

  1. ????Safer & Greener Logistics

How can smart, safe, fuel-efficient logistics transform the supply chain footprint?

  1. ????Responsible Sourcing

How can we increase transparency of complex supply chains and what scalable solutions could enhance responsible sourcing practices?

  1. ????Empowering Small Business

How can we effectively disseminate knowledge and transfer technology throughout the small businesses in our supply chain? How can we promote economic productivity through digital training and financial inclusion?

  1. ????Waste To Wellbeing

The current food supply and how we consume globally is not sustainable. Can the millions of tons of grain and yeast co-product be repurposed and used to help feed those who need it?

  1. ?All Hands

How can our company improve its working environment to make it more focused on recycling, conserving water, and travelling more efficiently?

Individuals or startups can submit their solutions to any of the ten challenges, with successful applicants to receive funding and other support including access to new networks and mentorship. Application forms and more details are available on the 100+ Accelerator website. The deadline for submissions is 12:00AM PST, September 14, 2018 .

Blockchain Meets Impact Investing to Tackle UN Sustainability Goals – Information Age

The Sweetbridge Alliance has been around since 2003. It is a group of small and large organizations and educational institutions working towards optimizing a sustainable supply chain ecosystem to help meet the 2030 Sustainable Development Global Goals set by the UN.

Blockchain-focused organization ixo have joined the Sweetbridge Alliance with a common aim for increased financial sustainability. Ixo?s mission is to build a trusted global information network that is owned by everyone, enabling anyone to become the creators of their own impact projects and stakeholders in other the projects they believe in.

Anyone should have the opportunity to participate in the fast-growing impact economy, to end poverty, protect the planet and ensure that no person gets left behind. – Dr Shaun Conway, president and founder of the ixo Foundation

The implementation of ixo?s protocols will initially allow Sweetbridge to verify impacts relating to supply of capital, goods and services. This will eventually lead to the development of Sweetbridge?s cryptocurrency token, Bridgecoin (BRC), which would see these projects receiving low-cost loans.

We have long supported the Triple Bottom Line approach of using data and decentralised technologies to drive better outcomes through supply chains, not just for improving financial performance and reducing costs, but ensuring sustainable environmental practices and supporting the health and welfare of all workers and society in general. – Mac McGary, President of the Sweetbridge Alliance Network

Related:? Create Impact with a Unique, Ethical Engagement Ring

Indian School Children Mail Plastic Packaging Back to Manufacturers – Return To Now

Plastic waste is piling up in the streets and city councilors in India have come up with a solution.? They’ve asked school children to round up plastic packaging, and mail it back to the manufacturers.

Students from one middle school in the port city of?Thoothukudi collected, sorted, and mailed more than 20,000 packaged food wrappers?back to the companies who manufactured them in less than two weeks.

More than 50% of the wrappers came from a company called?Britannia?(owned primarily by Nabisco) which makes biscuits, bread and cakes.

Along with the wrappers, the students sent a letter:

?We are happy with the taste and quality of your products, but unhappy with the plastic packaging. We want to ensure a safe environment for our future generations and minimize our plastic footprint. We have decided to collect used plastic wrappers of your products and send them to you for safe disposal. Please help us savor your products without guilt, by introducing eco-friendly packaging.?

The companies also received a letter from Thoothukudi commissioner reminding them of a 2016 law which states that producers, importers and brand owners are responsible for collecting plastic waste left by their products, not municipalities. He has given them two months to come up with a plan to clean up their own mess.

Related:? Top 5 Ways to End Plastic in the Oceans



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How this Social Start-Up is Changing the Way We Shop

More people are choosing sustainable shopping

Ryan Lewis of EarthHero outside the office

Ryan Lewis of EarthHero outside the Boulder, CO office

*EarthHero is giving WellWallet readers $20 toward their first order.*

Ryan Lewis is just getting started. Last we spoke with the CEO of EarthHero, they had just launched their eco-friendly marketplace in time for the holidays.

Since then, they have expanded to over 60 brands and 1,000 products and expanded their community to over 20,000 members.

The Boulder start-up is now ready to bring their highly curated list of sustainable brands to a larger audience.?Much of their growth is due to their expanded presence online. ?The biggest change: they?ve gotten to know their customers a lot better.

?Much of our initial outreach focused on HOW we?re helping solve the sustainability problem by curating high quality, eco-friendly products.

However, we?ve realized our mission faces several challenges, and by people who care and want change. ?Which brands to trust? Which products create real impact, and what does that mean? Or, where to even start!? They are also expanding to Instagram and Pinterest. ?We want to hang out where our customers are hanging out.”

What problems is EarthHero solving?

Helping People and Planet

?People care. There is a growing population of people that care about the problems we are causing the planet. From ocean pollution, to greenhouse emissions, to natural resource depletion and animal rights, the list is endless.? ?

Sign with 1860 trees planted

EarthHero gives back to charity in various ways. They are a proud member of 1% for the Planet.

One thing everyone can agree on: ?we collectively create a lot of trash and it just doesn?t feel right. There?s a better way. And small changes are easy to implement. We?ll get there. As a community, we?re accelerating the impact of living more sustainably.? ?

EarthHero?s specialty is in promoting brands that use sustainable materials, treat their employees well, and give back to their communities. They want to make conscious shopping easy for everyone.

Addressing Shopper Fatigue

Lewis believes there?s also good amount of shopper fatigue. Shopping has become commoditized. There are thousands of choices, no relationship between the consumer and what they are buying, no connection to the impact of that purchase.

All of this ?adds to the hollow and chaotic feeling of having all of this stuff in our lives. On the other hand, shopping mindfully leads to good relationships with the things in your life. And that just feels better?, says Lewis.


What we don’t know about the stuff we buy

Ryan Lewis knows there are challenges. For example, most people don’t realize that the apparel industry is the second most polluting industry, after oil and gas. Even in Boulder, much of what is consumed and thrown away is out of sight, out of mind. Every time we accept individually wrapped samples, or buy that 10th pair of shoes, we don?t think about the manufacturing process and the impact it has on the environment.

Ryan standing in his warehouse

CEO Ryan Lewis at the EarthHero warehouse.

?It?s hard for people to know about the ways in which all the stuff is created in our lives and the impact to Mother Nature.

But this message is buried by the overwhelming marketing of big brands telling us we need to buy more and upgrade everything. I love talking about a different way. We can do better.?


So how does the team at EarthHero plan to do this? One way is to give people lifestyle roadmaps and guides to more conscious and mindful ways of thinking. And start small. For example, start with one-time use items.

Step 1: take the items in your life that you use one time and then throw away. Can you replace them with something else? None of us need to buy more plastic water bottles. And if you wrap your sandwich in aluminum foil, there are products that are re-usable and compostable.

Customers trust EarthHero’s vetting process

EarthHero?s customers trust the curation of good brands. Every time the EarthHero team onboards a new vendor, customers are raising their hand to support these brands. This is because customers know and appreciate EarthHero?s vetting process. ?Our community trusts us to make great decisions as we look for the best possible products available. We love product launches and our customers do too?, says Lewis.

EarthHero has a proprietary and stringent process for determining which brands to allow into their marketplace. ?There are Planet, People and Give Back requirements for all vendors.

EarthHero selection criteriaRefining the selection process has taken a lot of conversations. ?It?s getting more and more detailed. We listen to every piece of customer feedback?, says Lewis. For example, people don?t like the plastic that?s included in the apparel that is shipped. Some of that plastic is made from recycled plastic, but EarthHero is pushing their vendors to move to zero plastic.

A nice side effect of their selection process: vendors are starting to lean on EarthHero for their expertise in packaging practices. While they can?t yet offer products that are 100% sustainable, their goal is to accelerate the movement to help us get there as quickly as possible.

Launching a sustainable business? Keep this in mind.

More and more start-ups are looking to work sustainability into their business practices. Here are Lewis? top suggestions for up-and-coming social entrepreneurs:

  1. Stay true to your mission. Be really clear who you are and why you?re doing it.
  2. Remember that it takes time and timing. ??I oscillate between patience and persistence ? I mess things up when I get this wrong.?
  3. Be open to, but careful with advice. People will influence, challenge and support what you?re doing.?Listen, and apply if it helps you move your mission forward.?
  4. Listen to your customers. ?When you have an idea and you build the thing, as soon as you put it out there, you?ll get feedback. Be open to that feedback. Be ready to adjust.?
  5. Don?t pivot for the sake of pivoting. Really get to know the customers you?re trying to serve and the problem you?re trying to solve. If there?s a different method for accomplishing that goal without doing an overhaul, figure it out.

?We didn?t get all of these things exactly right and we?re still figuring it out. But every day we are learning.?

Related: How to Work Sustainability Into Your Business Idea

The Vision: 5 Years Out

In five years, Lewis and his team at EarthHero want to help accelerate the movement so it becomes normal.?

?Every time someone swipes or inserts their credit card, we want them to ask themselves: what?s the impact of my purchase? Am I investing in companies doing good, or not?

We want to help people make these conscious decisions the path of least resistance, the easiest way to shop,?as we shift to a more mindful consumer culture.

People don?t compromise on a mass scale, nor should they be expected to, so we aim to create an exceptional experience.”

Why sustainable shopping fits your budget

Would you like to purchase sustainable products but feel it is out of your price range? According to Lewis,??When you become more mindful about the things you buy, you buy less.?

In other words, do we really need all of those pairs of jeans? Or would a couple of high quality pairs from a sustainably sourced manufacturer be better? Sounds like a sensible approach to us!

Plus, over time, you will end up spending less when you purchase reusable products. Think about the cost (to your wallet and the planet) of all those plastic water bottles and sandwich bags. If you replaced these with multi-use products, you’ll save money?and our planet.?

Special offer for WellWallet readers

EarthHero is giving WellWallet readers $20 toward their first order. Check out their unique gifts under $50. Here are a few ideas for great products that support our planet:

  1. Sustainable electronics
  2. Eco apparel
  3. Travel backpacks, wallets, phone cases
  4. ?and 1K more ideas

Put your money where your heart is. Shop with intention and feel good about how your money moves in the world.

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