Tag: sustainable products

Go Toxin Free without Breaking the Bank

Mr. Clean is due for an upgrade

Living clean is not easy. Scratch the surface and you’ll find plenty of dirty little secrets about what goes into our food, our environment and our bodies. Cleaning agents are no exception.?

Take a walk down the cleaning supply aisle and you’ll experience the familiar smell of chemicals emanating from plastic bottles. It’s enough to that make your head spin.

According to an Environmental Working Group study, 53% of cleaning products under review contained lung-harming ingredients and only 7% of the cleaning products even adequately disclosed their contents.

Why would our household items contain carcinogens, asthma instigators, and poisons? Does having a clean home need to come at the expense of our health? While there are many so called ‘natural’ brands that promote green cleaning products, let?s take a look at 3 sure fire ways we can clean up our act without breaking the bank.

1. Wash your windows with white vinegar

Window cleaners can contain shockingly toxic mixes of ammonia, ethanol, isopropyl alcohol, and methanol. Side effects from inhaling or ingesting these chemicals can include insomnia, dizziness, throat swelling, and even skin burns. While there are new types of window cleaners that are considered better, why not swap the toxic ingredients for something safe, natural, and less expensive like white vinegar? Vinegar is completely non-toxic, antibacterial, and is much more economical than standard window cleaners. Just mix one part hot water to one part distilled vinegar and add to your very own spray bottle. Clean as usual.

Cost: $1.99

2. Clean your oven and your mouth with baking soda

Standard oven cleaners emit toxic fumes and contain large amounts of sodium or potassium hydroxide. While these chemicals can dissolve crusty baked on grease, they can also burn skin, lungs, and eyes. To clean your oven naturally, sprinkle baking soda liberally to cover the bottom of the oven. Spray with water, wait 8 hours, then scrub and wipe clean.

Pro-tip: baking soda is also beneficial for your teeth. Many classic toothpaste brands contain toxic ingredients like propylene glycol, sodium lauryl sulfate, and triclosan?that?s nothing to smile about! Baking soda acts as a mild abrasive which dissolves in the mouth leaving no grit behind. It?s also alkaline which helps to neutralize excess acid in the mouth. Add essential oils like cinnamon or clove to the mix.

Cost: $0.77

3. Use fresh air instead of Febreze

The fact is, air fresheners do not clean or purify the air. They merely cover up odors by emitting undisclosed mixtures of chemicals. These fragrance components can actually trigger allergies, asthma attacks, and impair reproduction. It may sound old-fashioned, but simply opening windows or installing a fan can make a huge difference. Better yet, if a room has an odor problem find the source and eliminate that instead of masking it with artificial fragrances.

Pro-tip: grab that box of baking soda and pour some into a bowl. It’ll absorb odors in your bathroom or fridge. ?

Cost: free

It’s Easy Being Green

While there are many wonderful brands out there devoted to making green products with accurate labels and effective ingredients, the costs can really add up. Simple decisions like swapping baking soda for toxic toothpaste or throwing out the Windex for something safer and more natural like white vinegar may seem small, but these little acts of integrity pay off in the long run for the mind, body, and planet.

Check out a great resource we found for buying sustainable brands that are toxin-free.

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History of the Conscious Capitalism Movement


Conscious capitalism has gained a global understanding within the past 10 years. The history of the conscious capitalism movement is important. To build a foundation of knowledge on and to know how to leverage the model correctly


It would be difficult to put an exact date on the origins of conscious capitalism because there have always been conscientious businesses working within industries that are generally wracked with unconscious ownership and material gain centered activities. Business has traditionally been focused on one thing: Profit Above All Else. However, many people would attribute the first public comments on the issue in modern times to Muhammad Yunus, 2006 winner of the Nobel Peace Prize, who spoke about inspiring the next generation to change the world. In 2007, Kip Tindell and John Mackey created the Conscious Capitalism Alliance. They then copyrighted the term?conscious capitalism.

There are four basic principles to conscious capitalism: purpose, culture, stakeholder, and leadership. The purpose has to be higher than just making money. The purpose must be the main focus of the business, beyond profit. Stakeholders, not shareholders mind you, in consciously capitalist businesses must understand that the business is an ecosystem and that it will not thrive without all aspects of the system being in harmony, which includes all the stakeholders including the employees and the customers. Leadership in a business that practices conscious capitalism understands that their role is to balance the needs of the business, the stakeholders, and acting as part of the team to inspire. Culture is a term that is comprised of the principles and practices of the business as well as their values.

Conscious capitalism principles word cloud

Conscious Capitalism Movement

The conscious capitalism movement is built on the basic tenets of capitalism. Free trade, competition, entrepreneurship and voluntary exchange all being hallmarks. The movement asks business leaders to consider the reasons that they exist. To give acknowledgment to the fact that they play a role in the global marketplace. The movement works to change the basic capitalist business mindset that has formed in the past. ? Tending to the needs of all parties involved in their business, from employee to consumer. The bottom line is not the bottom line anymore. The idea of not polluting the world is also paramount while the conscious capitalism movement pushes businesses to consider how they sell the products that they sell, whether they are made of recyclable material, where they made and does that mean there are lots of food miles to be able to provide that product at a set price.

The working conditions of the workers who work for the suppliers of the products being sold by businesses are coming to the forefront, with a newfound focus on corporate social responsibility. This makes businesses give back to the local area that they operate in and any other area that they do business in which affects the society of that place. An example: clothing retailers building school in third world countries. These retailers import their products from these locations and have a benefit to the labor that they buy for the minimal price. The wages of these workers are also much in dispute. Businesses trying to meet the conscious capitalist criteria will seek to improve the lives of those who provide the products. These products are the foundation of the business, and the foundation of those products are the people.

Areas of business where the conscious capitalism movement is gaining traction include the travel industry, airlines, and grocers. In travel, there is worry about the impact of the tourist on the lives of the locals and landscape. These destinations rely on tourism but are also where natural disasters are common. Grocers are a constant source of focus. Poor working conditions in certain third world countries that harvest the produce, as well as the carbon footprint of the distance food must travel to be sold. The fair-trade movement is but one of many that are focused on changes in the food industry, to bring a better standard of life to the workers and areas where raw materials are grown and to even the playing field between the company that always profited and the land and people who were negatively affected by that profit.


There is enough financial and social pressure on many industries to move to a more conscious way of doing business. Many have realized that their existence and daily operations have a huge ripple effect on people around the globe. The power to affect greater change is theirs. They are writing the history of conscious capitalism now.

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